Video marketing: 3 Irish examples best practice

Homecoming: Christmas 2016

The video is about a family doing preparations for Christmas. The whole family work together for the feast. At the end of the video they surprise their grandpa so that they can celebrate Christmas together and he seems very happy about that. I like this video because of its familiar atmosphere. It’s very emotional and it gives you a feeling of togetherness. The video also shows us what is really important at Christmas time. It’s the people and not the presents what makes a person happy.  The video is not about promoting a company. Just at the end you can see that the video is from Lidl.


H&M New Autumn Collection 2016

In this video created by H&M the company wants to introduce their new autumn collection 2016. Women wear different kind of clothes at special places like in the restaurant or at work. What impressed me was that every type of women no matter if young or old, short or long hair, or which skin color they have. This video is a perfect example of showing how tough and fearless women can be. The video inspires with its colorful clothes and a feeling of emotions to buy these clothes. I enjoy the music because it suits perfect the scenes in the video.


Discover Ireland

The target group in this video are Irish people to go on holiday in their home country. In the video there are six friends talking about where to go in Ireland. They show us different places, the food and the Irish music. In the video you can see their activities like riding, kayaking, climbing or relaxing during the sunset. This is my favorite video because it reveals with the bright and green color the wonderful landscape of Ireland. The music provides Irish flair, is very appealing and has a personal touch.